Exhibit & Partnership Opportunities

Join us as our community comes together for the WIA Annual Conference and Vendor Showcase at Great Wolf Lodge in Colorado Springs.
The Wallcovering Installers Association is an organization of professional artisans who join us from dozens of states, Canada, the UK and Australia.  From its founding in 1974, the WIA has grown to become the source for training and education on the proper installation of all wallcoverings, traditional and exotic materials.
Showcase your company by choosing one or more options that fit your goals. We are offering a broad range of opportunities with different levels of engagement to meet your needs and budget.
The space for 2023 has prime locations for flagship partnerships and ample room for networking.

See the space for 2023 (link to floor plan)

Partnership opportunities

Partnerships allow your company a chance to spotlight your materials, products & services and engage with attendees in a deeper, more meaningful way.

Craftmanship / Mentoring Hub

The centerpiece of learning and networking, this space will draw attendees in and cause them to linger. A freestanding compound wall with architectural obstacles and elements anchors the middle, surrounded by wallcovering of all categories ready to be worked with. It’s a hands-on space where installers will gather to hone new skills, mentor each other, network and familiarize themselves with your brand’s offerings.

Social & Networking Hub

The gathering spot for socializing and getting to know each other better. Design your branded space by displaying your products to create the vibe you want. You’ll be the backdrop to all the selfies taken during the social times. Keep your brand front and center with a dedicated interactive cloud touch kiosk programmed with custom interactive content, including a photo booth, and partnership advertising. Build deeper connections with lead capture forms and identify key people to collaborate with. This will be the primary location where installers and other vendors will hang out for a snack or beverage, a place to have a social chat and the ultimate place to hang out with a view of the mountains.

Included in all packages offered above:

Hospitality Opportunities

Have your brand highlighted by sponsoring a beverage and snack service, or take the opportunity to introduce yourself to us by hosting an educational breakfast on Friday or Saturday morning and sharing your story for 30 minutes.

  • Includes conference registration for one person for all four days
  • Includes standard booth at vendor showcase Thursday night

Educational Class Partnership

Opportunity for direct Hands-On education with your brand during a pre-convention session. Attendees will receive two hours of specific instruction in material handling and techniques needed for a successful installation of your product.

Hands-On Session Partnership

Opportunity to feature your materials for a Hands-On session during regular programming. These segments are focused on technique and skill building in a wallcovering category rather than direct product education.

Shine Live On Social Media

Two and a half minute live interview on Instagram or Facebook. We will have a roving reporter coming to you for a live interview either using your device and posting a reel on your own Instagram / Facebook and tagging WIA or we can post on WIA and tag your company.

Best Practices Binder 2023

The trade reference given to attendees that is a comprehensive framework of our craft. It is a customizable database that installers will use and add to over their careers.

  • Gives your brand the opportunity to stand out as a leader in a specific product category
  • Inclusion on category overview page with QR code leading back to your website
  • Provide a full page insert with details regarding your brand and products; opportunity to add a special discount code for WIA members and/or physical sampling of your product as a permanent reference for installers.

Curated Swag

Go with us to the jobsite every day by having your brand on tools and giveaways we will use and keep. Select from the following items:

Beanbag weightsEuni-Tool Trim Guides
Bucket scraperPasting machine clean out tool
Please ask for more details on any of the products above, or additional items

Included in all above partnership opportunities:

  • Logo with link to your website on our convention website
  • Listed on all partnership slides
  • Option to send SWAG item for welcome bags
  • Attendee List


Opportunity DescriptionCostQuantity
Crafstmanship & Mentoring Hub$10,0001
Social & Networking Hub$10,000/four days $3000/single day1 – four-day
4 – single day
Educational Breakfast (30 min)$5000 each2 available
Beverage & Snack Service AM or PM Breaks$1500 each8 available
Pre-Convention Educational Class Hands-On (2 hours)$2000 each2 – contract wallcovering
3 – scenic wallcovering
Regular Session Hands-On$500 each4 available
Live social media interview$250 eachUnlimited
Best Practices Binder$200 eachUnlimited
Additional Staff Person$595 each
Educational sessions & meals$695
We strongly recommend that you reserve your choice early to ensure availability!

Vendor Showcase

Booth SizeCostIncluded
Standard 10’ x 10’$7001 – 8’ table & chair
Extended 10’ x 20$10002 – 8’ table & chairs
Premium 10’ x 30’$1300Tables & chairs as needed
Stay set-up & network$200Per additional day
Additional Staff Person$595
Educational sessions & meals$695
Signature cocktail/mocktail or hors d’oeuvres service at your boothPlease Inquire
Vendor showcase options do not include convention sessions or meals